Once you got the brand name, you got the company… or not?

Do a new brand name, a distinctive graphic look and an appealing storytelling contribute to corporate success?
Surely they do, but any team shall be first and foremost aligned with the new communication project that the company has embarked upon.
This training program will enable all team members to voice their fundamental corporate values. This is the only compelling prerequisite to convey corporate values correctly to an external audience.

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